This week, I get a lot of knowledge from teacher although about my blog, product strategy, product management and about brand.
“Your blog is your brand” is the one of my project. I must to do these activities. In my blog have to use technique Blog Evaluation, there are content, design and language use.
Product Strategy is perhaps the most important function of a company. I think it’s a product to must have service. From brand IPOD case, IPOD have 6 functions involve in managing a product. There are R&D, service, support, packaging, warranty and branding.
As for Product management is an organizational lifecycle function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. From brand Phillip Kother case there are create customer value, positioning (Unique Selling Point: USP) and branding.
And the last, Brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”. Regarding to brand, Brand values, there are 6 techniques for one of brand as for Fun, Excitement, First class, Prestige, Modern and Sexy.
Reference: http://en.wikipedia.org/wiki/Product_management, http://febcm.club.fr/english/corporate/product_strategy.htm, http://en.wikipedia.org/wiki/Brand
“Your blog is your brand” is the one of my project. I must to do these activities. In my blog have to use technique Blog Evaluation, there are content, design and language use.
Product Strategy is perhaps the most important function of a company. I think it’s a product to must have service. From brand IPOD case, IPOD have 6 functions involve in managing a product. There are R&D, service, support, packaging, warranty and branding.
As for Product management is an organizational lifecycle function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. From brand Phillip Kother case there are create customer value, positioning (Unique Selling Point: USP) and branding.
And the last, Brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”. Regarding to brand, Brand values, there are 6 techniques for one of brand as for Fun, Excitement, First class, Prestige, Modern and Sexy.
Reference: http://en.wikipedia.org/wiki/Product_management, http://febcm.club.fr/english/corporate/product_strategy.htm, http://en.wikipedia.org/wiki/Brand
