FENDI

The Fendi line, known for baguette bags, furs and fragrances,(Fendi handbags) was started by Adele Casagrande in 1918 as a leather and fur store in Rome, and was renamed when she married Edoardo Fendi. As the Fendis became more successful, the family involvement also included their five daughters: Paola, Carla, Anna, Franca and Alda. In 1965, the Fendis merged with Karl Lagerfeld, who is credited for designing the famous "FF status system" and their first fur collections. Fendi recently merged with Prada and Louis Vuitton Moet Hennessy.

Fendi Flash Logo Clutch Sometimes you have to wonder - in 20 years will we all be looking back on Fendi's S/S collection and saying that Karl was just a visionary, ahead of his time? Not that this Fendi flash logo clutch is the craziest of his designs, but couldn't you see it on the arm of a pristine robot made entirely of white ceramic? My first thought was that it looked like the fanny pack of the future, but I guess it is a clutch. That strap is all kinds of ugly. Luckily, it detaches, and the clutch itself is kind of interesting, if not exactly pretty. I'm wary of calling this bag fug, but it is a little bit unusual. The logoed uber-metallicism isn't very chic or subtle.(Fendi handbag) At the same time, the yellow (and the other side of the bag is entirely yellow patent) is interesting and kind of pretty. It's a great sunny shade that works as a fun contrast to the sharp silver and black of the front. The shape is also kind of cool. It's almost like a book or organizer, and I imagine you'd hold it in much the same way. Anyway, I'm not quite sure what to make of this bag. I certainly wouldn't buy it, but I wouldn't judge someone who would as a victim.

Fendi is an Italian luxury fashion company established in 1918 by Adele Casagrande. What started as a small leather goods shop under name Casagrande turned into world luxury Fendi brand. The company acquired its name Fendi after marriage of Adele to Edoardo Fendi in 1925. It has been a family run enterprise when later their 5 daughters Paola, Anna, Carla, Alda and Franca joined the family business.

Today the company is part of Prada and Louis Vuitton Moet Hennessy. Fendi creative director is Karl Lagerfeld who is responsible for designing famous double F logo (also called Zucca).

Fendi main products are furs and shoes. Fendi is also known for its sophisticated and elegant bags (especially Fendi Spy). These designer bags are very expensive and the waiting list depending on style can be two or three years. There are many celebrities wearing Fendi bags, such as Gwen Stefani, Hilary Duff, Linda Evangelista and many more.

Fendi bag popularity among celebrities has created a whole market of Fendi bag replicas. One of the most popular Fendi replica bags is the Fendi spy bag replica. Fendi replica bags are available in different colours. These replica bags are made of the highest quality materials. If you cannot afford original Fendi opt for a beautiful Fendi Spy replica bag today!

Fendi lines

Furs
Fendi's internationally renowned line of fur helps to differentiate the brand from its competitors as one of the few designers with a full range of fur offerings. Naomi Campbell was fired from her position as a People for the Ethical Treatment of Animals spokesperson in 1997 for wearing fur at a Fendi fashion show.

Fragrances
Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration, Asja and Fantasia (for women). Can cost up to 100 dollars.

Eyewear
Fendi's eyewear line currently includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.

Timepieces
Fendi currently licenses out their name for their watches, which feature Swiss movements.

Writing Instruments
Fendi licensed their name and logo to Cross Pens in 1989 but by 2000 this deal appeared to have lapsed.

My journal week:4

This week, I get a lot of knowledge from teacher although about my blog, product strategy, product management and about brand.
“Your blog is your brand” is the one of my project. I must to do these activities. In my blog have to use technique Blog Evaluation, there are content, design and language use.
Product Strategy is perhaps the most important function of a company. I think it’s a product to must have service. From brand IPOD case, IPOD have 6 functions involve in managing a product. There are R&D, service, support, packaging, warranty and branding.
As for Product management is an organizational lifecycle function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. From brand Phillip Kother case there are create customer value, positioning (Unique Selling Point: USP) and branding.
And the last, Brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”. Regarding to brand, Brand values, there are 6 techniques for one of brand as for Fun, Excitement, First class, Prestige, Modern and Sexy.
Reference: http://en.wikipedia.org/wiki/Product_management, http://febcm.club.fr/english/corporate/product_strategy.htm, http://en.wikipedia.org/wiki/Brand

My journal week:3

This week, teacher can’t to teach on Tuesday. On Thursday, teacher taught me about marketing mix or 4P. I don’t know about 4P, I tried to search it from Google web.
Marketing mix model can be used by marketers as a tool to assist in defining the marketing strategy. Marketing managers use this method to attempt to generate the optimal response in the target marketing by blending 4 variables. The marketing Mix can be adjusted on a frequent basis to meet the changing needs of the target group and the other dynamics of the marketing environment. 4P, there are product, price, place and Promotion.
The function of the Marketing Mix is to help develop a package (mix) that will not only satisfy the needs of the customers within the target markets, but simultaneously to maximize the performance of the organization there have been many attempts to increase the number of P’s from 4 to 5P’s in the Marketing Mix model. The most frequently mentioned one being People or Personnel. Booms and Bitner have suggested a 7-Ps approach for services-oriented companies.

In conclusion thank you referent form http://www.12manage.com/methods_marketing_mix.html.

My journal week:2

This week was busy week very much because it was the last week of added and withdrew about subject. I don’t sure that I must to add or withdrew which subject. It’s headache for me to choose it. Whenever, I decided that every subject to me adds, I will not withdraw sure. I confirm.

In 2 classes for this week, the first class, I’m very exciting when I know that Ajarn Gob will assign about project. Its project that we can share experience, knowledge or about things that we are met it. Ajarn Gob assigns us about to make of information technology (IT) web blog. We must to choose about market that we are interest and choose our blog template available online. We can use website http://www.blogger.com/ into sign in, design and add about information to our blog.

The second class, I can know that the word “Might” means that the power, force or influence held by a person or group. I share about summarize my group and I have summarize that business is an important activity in the world today. There are now five careers in business, (management, marketing, accounting, finance and computer and data processing) in each careers are specific jobs and surely in all carriers can make profit to their company and their business highest.
In conclusion, I’m glad to be study with Ajarn Gob, she make me to happy and funny into study.

MY JOURNAL WEEK:1

The first, I would like to say “sorry” for you (Ajarn Gob). I absented in the first your class. It’s serious for me very much. There were many things that I absent in class, I don’t sure that should or not to be add this subject in my term. I hesitated to click ENG-380. I had many advices from my friends. Someone told me that, if you don’t sure, you should not add this subject. It’s difficult for me. After the first class, I can’t my pre-test because I absented but you, who a lot of kind, you gave an opportunity to me. I was touched you very much.

In the second class but its first class for me, we’re enjoy activities about that its word “business” and enjoy group to explore your shopping list. For me, I thinks that business are money, happiness, communication for contact, economic, buying and selling, culture and customer.
By gosh! I think that this subject may be useful for me because I choose “international business management” in my minor. I’m glad to be study and learn in this class and glad to meet you who a lot of kind for me.

Thank you.